mariya koteva

Mariya works closely with leaders and teams to align people practices with business priorities. She leads strategic initiatives and hands-on operations, focusing on building effective structures, strengthening leadership capabilities, and creating a positive employee experience.

Previously, Mariya worked in People and Culture at Flexera, partnering with engineering, IT, and corporate teams across multiple regions. Her background includes workforce planning, employee relations, performance management, organizational design, and scalable HR operations.

Mariya holds a Master’s degree in Human Resource Management from The University of National and World Economy and brings experience as a Quality Management Representative and Internal Auditor (ISO 9001), giving her a distinctive perspective on organizational operations, process optimization, and how effective systems drive business performance.